Our story
We build technology pets don't have to understand.
SmartPaws started in 2021 after our founders' dog slipped a backyard fence during a thunderstorm. Three anxious hours later, a $12 collar tag felt like the wrong answer for how much we actually worry about the animals in our care — so we started building the right one.
What we believe
Four principles guide every product decision we make.
Built around the animal
Every device starts with a question: does this make a pet's day better, not just easier for us to monitor.
Considered technology
We ship fewer, better devices — each one refined over multiple hardware revisions before it reaches your door.
Made to last
2-year warranties as standard, firmware support for years, and repairable hardware wherever we can manage it.
A real support team
No ticket mazes. Message us and a person who actually knows the products will get back to you.
40k+
Pets tracked
13
Devices in the lineup
4.7★
Average rating
2026
Founded
The people behind the paws
A small team of engineers, vets, and obsessive pet parents.
Wren Okafor
Co-founder & CEO
Idris Lund
Co-founder & Head of Hardware
Sana Vale
Lead Veterinary Advisor
Theo Marsh
Head of Customer Care